See exactly what you get

Base Report — $44 (normally $49)

Your site scored 71/100 — solid bones, but visitors currently have to work too hard to figure out why they should call you instead of the next plumber on Google. These five fixes target the biggest leaks in your funnel, starting with the one that matters most.

The five fixes in this sample report

1. Rewrite your homepage headline — Your headline says "Welcome to Brodie's Plumbing". It tells visitors nothing about what you do, where you do it, or why to choose you — and 8 out of 10 visitors never read past the headline.
2. Put your phone number in the top-right corner, on every page — Your number only appears in the footer. Trade customers in a hurry (burst pipe, blocked drain) bounce when they can't see a number within 3 seconds.
3. Add 3 customer reviews to the homepage — You have a 4.8-star Google rating, but your website never mentions it. Visitors who don't scroll to Google never find out.
4. Make "Get a Free Quote" your one main button — Your homepage has four competing buttons ("Learn More", "Our Services", "About", "Contact"). When everything is a priority, nothing is.
5. Write a meta description so Google stops guessing — Your homepage has no meta description, so Google shows a random sentence from your footer in search results.

Plus a 15-minute quick win (15-minute win: add your service area to the page title), a ready-to-paste headline rewrite, and an SEO, trust and accessibility checklist.

Premium Report — $119 (normally $149)

Brodie's Plumbing scored 71/100. The trade fundamentals are strong — fast site, mobile-friendly, real local business signals — but the messaging sells you short and trust proof is invisible. This report gives you 12 prioritized fixes, ready-to-paste rewrites for your weakest copy, a head-to-head against your main competitor, and a 90-day plan that sequences it all.

Everything in Base, plus fixes like

• Rewrite your homepage headline — Your headline says "Welcome to Brodie's Plumbing". It tells visitors nothing about what you do, where you do it, or why to choose you — and 8 out of 10 visitors never read past the headline.
• Put your phone number in the top-right corner, on every page — Your number only appears in the footer. Trade customers in a hurry (burst pipe, blocked drain) bounce when they can't see a number within 3 seconds.
• Add 3 customer reviews to the homepage — You have a 4.8-star Google rating, but your website never mentions it. Visitors who don't scroll to Google never find out.
• Make "Get a Free Quote" your one main button — Your homepage has four competing buttons ("Learn More", "Our Services", "About", "Contact"). When everything is a priority, nothing is.
• Write a meta description so Google stops guessing — Your homepage has no meta description, so Google shows a random sentence from your footer in search results.
• Add an upfront pricing section — No pricing anywhere on the site. "How much will it cost?" is the #1 unanswered question, and competitors who answer it win the click.
• Create one page per core service — All services live in one paragraph on the homepage, so you can't rank for "hot water repairs Brisbane" or "blocked drains Brisbane".
• Show your licence number and insurance — QBCC licence and insurance aren't mentioned — the two credentials Brisbane homeowners are told to check before hiring.

It also includes ready-to-paste rewrites of your weakest copy, a competitor snapshot, a downloadable PDF, and a 90-day growth plan broken into Days 1–30, 31–60 and 61–90.

Progress Check — $29

Big quarter. You implemented 7 of the 12 fixes and your score jumped from 71 to 84 — out of "needs work" and into solid Grade A territory. Headline, trust signals and contact accessibility all moved sharply; the remaining gap is almost entirely the missing service pages.

Before and after, area by area

• Headline Clarity: 68 → 92
• Value Proposition: 71 → 85
• Call-to-Action: 75 → 88
• Mobile Optimization: 85 → 86
• Page Speed: 82 → 89
• Trust Signals: 64 → 87
• Content Quality: 79 → 80
• SEO Basics: 77 → 72
• Contact Accessibility: 69 → 90

Website Health Membership — $99/yr

Quarterly re-scans of your site, seasonal tips, alerts when something breaks, and an annual competitor benchmark — so your website keeps improving after the first fix list.