Free website audit
Audit your website free — in about 2 minutes.
Paste your address and get a score out of 100 across the 9 things that decide whether a visitor becomes a customer. Plain English, no signup, no sales call.
Works on any site — Wix, Squarespace, WordPress, Shopify or custom.
Why small businesses run a website audit first
Most owners only hear that something is wrong with their website from a salesperson who wants to rebuild it. An audit flips that: it tells you what is actually costing you enquiries — before you spend money on a redesign, ads, or an agency retainer that might be aimed at the wrong problem.
Around 80% of the small business sites we scan have at least one critical issue the owner didn’t know about — a headline that doesn’t say what the business does, a phone number that can’t be tapped on mobile, or pages Google can’t properly read. Most of those fixes take an afternoon, not a rebuild.
The 9 checks in every audit
Headline clarity
Does your biggest text say what you do and where?
Value proposition
Is there a reason to choose you over the next result?
Calls-to-action
Is the next step obvious, or buried?
Mobile experience
Over half your visitors are on a phone.
Page speed
Slow sites lose visitors before they read a word.
Trust signals
Reviews, photos, credentials — proof you’re real.
Content quality
Clear, scannable, written for customers.
SEO basics
Can Google understand and rank your pages?
Contact accessibility
Can a ready-to-buy customer reach you in one tap?
What’s free, and what’s paid
- Free: your score out of 100, grade, and a plain-English summary of the biggest issues.
- Free: a shareable “AI-checked” badge if your site scores well.
- Paid (from $44): the full prioritised fix list, rewritten copy for your key pages, and a step-by-step plan.
Compare the reports side-by-side on the sample reports page, or see pricing. Working through it yourself? Start with the website audit checklist.
Free website audit FAQs
What does the free website audit include?
The free audit scans your website and grades it across 9 business-critical areas — headline clarity, value proposition, calls-to-action, mobile experience, page speed, trust signals, content quality, SEO basics and contact accessibility. You get an overall score out of 100, a grade, and a plain-English summary of the biggest issues. It takes about two minutes and there is no signup.
Is it really free? What’s the catch?
The scan, score and summary are completely free — no credit card, no account, no trial that converts into a subscription. We make money when businesses choose to buy a full fix plan afterwards ($44 launch price for the Base report). Most of the value of knowing where you stand costs nothing.
How is this different from a free audit from a marketing agency?
Agency "free audits" are usually a sales call with a checklist attached, delivered days later. This is an automated AI audit that runs while you wait, judges your site the way a first-time customer sees it, and reports in plain English — no meeting, no pitch, no jargon.
Do I need technical skills to understand the results?
No. Every finding is written for business owners, not developers — what the problem is, why it costs you enquiries, and what to do about it. If you can read an email, you can act on the audit.
What kind of websites can it audit?
Any public website — Wix, Squarespace, WordPress, Shopify, custom-built, old or new. If customers can visit it, the audit can score it. It works especially well for trades, professional services, hospitality and other local small businesses, wherever you are.
What happens after the free audit?
You keep the score and summary either way. If you want the full fix list — every issue prioritised, rewritten copy for your key pages, and a step-by-step plan — that is the paid report ($44 launch price). There is no obligation and no follow-up sales calls.
Two minutes from now, you’ll know.
Stop guessing what’s holding your website back — run the free audit.